SMART COMPOSER
🖥️ Desktop | 📱 Mobile
Because this was the first integration of AI in our product ecosystem, early designs needed to be adaptable and scalable. My role was to lead the initial concepts for AI, and develop features in a way that could evolve over time. We targeted discoverability and adoption for first phases of AI.
Explored existing smart writing tools, primarily Grammarly and Copilot. Worked with dev to learn effort and AI limitations.
Contextually explored and provided an entry for AI writing tools through various stages of writing journey.
Partnered with research to send out a survey, sort responses, and learn who adopted the AI writing tools and why.
Used feedback to adjust original Smart composer designs to increase discoverability and adoption.
DISCOVERY
👎 Users often struggled with communication tasks, particularly because:
Challenge 1: Messaging can be inefficient.
Challenge 2: Messages must look professional in a business setting.
Challenge 3: There are communication barriers.
DISCOVERY
👍 Because of these pain points, we therefore targeted:
Goal 1: Make the drafting process quick and accessible by providing quick AI options.
Goal 2: Maintain the correct tone for the business messaging by providing control over tonality.
Goal 3: Help clarify the meaning and intent of the message by allowing custom drafting, a quick improve option, and translation.
ITERATION
I explored the formatting and hierarchy for the panel and received feedback from larger team. Because of a stakeholder critique on the visual weight of the colors in the UI, we collaborated with marketing to strategize how to better enhance the visual identity without overwhelming users. In the final design, a more subtle coloring was used.
FEEDBACK
Surveys and sorting allowed us to analyze adoption rates. We addressed common pain paints and increased adoption by 5%.
IMPROVEMENTS
Impact:
🎉 75% of all users discovered and tested AI writer
📈 20% started using writing tools on a monthly basis, with advanced, power-users making up 60% of those users
As our AI product grows and our AI needs expands, I’ll continue to adjust the design to fit the branding and improve component consistency. Our team will work collaboratively to cultivate AI identity and adjust framework. We’ll work closely with our partners to deliver improvements.
💛 Team shoutouts
Last updated March 2025
💬 Ask about my other AI work:
